Building Powerful Brands that Do Good in the World

Effect Positive Change

80%

of consumers agree that companies and their brands are an essential part of the solution for challenges facing humanity today.

(BBMG & GlobeScan, 2020, Radically Better Future Report)

Create Brand Advocates

71%

71% of consumers prefer to purchase from a purpose-driven brand; 61% consider a company’s purpose when making a purchasing decision.

(Porter-Novelli, Purpose Perception Implicit Association Study, 2021)

Shift Public Thinking

91%

of millennials would switch from a product they typically buy to a new product from a purpose-driven company.

(Deloitte, 2019, Global Millennial Survey)

Build Awareness

78%

of consumers are more likely to remember a company that has a strong purpose.

(Porter-Novelli, Purpose Perception Implicit Association Study, 2021)

Change the Status Quo

44%

of consumers under the age of 30 try to support companies and brands that have a purpose of making a positive difference in society through their products, services and operations.

(BBMG & GlobeScan, 2020, Radically Better Future Report)

Lead the Industry

89%

of executives believe that being a purpose-driven company drives profits and 85% believe it gives companies a competitive advantage.

(Porter-Novelli, 2021, Executive Purpose Study)

What We Do Best

Purpose-driven Brand Management

We do the research and strategy to integrate greater values and mission into your brand platform including internal and external research; brand platform, audience profiling and messaging development; and strategic brand management that authentically connects your brand with making the world better.
Collaborative Partnerships

We bring non-profits, businesses and influencers together to collaborate, raise funds, generate impact and amplify resources to make a positive difference in the world.
Corporate Social Responsibility (CSR)

We elevate companies and brands that create social impact through strategic planning for philanthropic giving, community engagement, CSR campaigns, internal employee engagement programs and brand content communications.

Creative Services

Our talented collective of brand and and visual storytellers bring your authentic brand messaging to life creating experiential engagement and building a strong connection between what you do and what you stand for.
Cause Marketing Campaigns

It takes a well-designed campaign strategy to bring a partnership to life. We build cause marketing programs that amplify resources, build brand awareness and advocacy while shifting public thinking to support a greater cause.
Thought Leadership

We help businesses stand out when they stand for something by becoming a voice of expertise and passion through publishing, earned media, online platforms and public speaking arenas.

Core Values

At Brand Ethos Partners, core values drive our relationships. We help our partners align their values with products and programs and then amplify their brand voice to make positive change happen. We believe: